TRADEMARKS

The familiar Coca-Cola logo was registered in 1893. It is still among the world's oldest trademarks.

TRADE SECRETS

The formula for Coke is a closely guarded secret that has never been patented and never been disclosed. It has been stored for decades in a high security vault in the company's premises in Atlanta.

PATENTS

Surprising fact: The shape of the iconic coke bottle was patented in 1915, preventing other beverage companies from making similar drink bottles. But since the patent has long expired, the design can now be used by any other company.

Over the years, the company has patented everything from vending machines to artificial intelligence for image coding on bottle caps.

COPYRIGHTS

All the marketing material for Coke is under copyright, including web sites, advertisements, videos, songs, and images.